Sour Milk · oat drink
The un-beige rebrand
Shelf test after relaunch: +312% first-glance pickups. The carton now argues with you, politely.
What we do
Four things. Zero autopilot.
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Identity
Logos, systems, voices. Built so strong you could pick your brand out of a police lineup with the logo covered.
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Campaigns
Launches, stunts, seasonal noise. The kind people repost without being paid to.
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Websites
Fast, accessible, and impossible to confuse with a template — ironic, given where you're reading this.
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Absurd ideas that work
The pitch that makes legal nervous and the CFO smile three months later. Our favourite deliverable.
Selected work
Proof, not promises.
Hotel Norma · identity
A hotel with a wink
Signage, keycards, and do-not-disturb copy people steal on purpose. Direct bookings up 41%.
Blip · budgeting app
The roast-mode campaign
A budgeting app that teases you gently. 2.1M organic views, zero ad spend, one apology to a barista.
Gum Club · website
A site you can chew on
Product pages with actual personality. Cart conversion doubled; bounce rate now mostly people’s jaws.
The manifesto
Read this out loud.
- Safe is expensive. Blending in costs more than any agency ever will — you just pay for it in being forgotten.
- Taste is a strategy. “Data-driven” and “gorgeous” are not opposites. We ship both or we don’t ship.
- Funny is serious work. Making someone feel something in 1.5 seconds is the hardest brief in business.
- Loud ≠ shouting. Loud is being impossible to mistake for anyone else — at any volume.
The club
Four humans. No suits.
mo
$ role: creative director
$ previously: big agencies, bigger regrets
$ known for: killing beige on sight
tash
$ role: design lead
$ previously: editorial, type foundry
$ known for: kerning your tattoo from across the room
rj
$ role: engineer
$ previously: fintech (recovered)
$ known for: 100 Lighthouse scores as a personality
petra
$ role: strategy
$ previously: brand consultancy
$ known for: asking “but why” until it gets good
Say it
Got something worth shouting?
One email. Tell us what you make and what you’re tired of. We reply to every message that isn’t beige.
Email the club →Allergic to email? Fine: uproar.creations.sb@gmail.com